谈顾客的消费水准

美发视频

所谓顾客消费水准，就是顾客花钱的水平标准。比如某个顾客对烫头发能付得起的价格是1500~2000，那就他的消费水平，他对于1500~2000的烫发品质认知，就是她的消费标准，顾客的消费水平与消费标准简称为消费水准。

      有钱人未必舍得花钱，上班族未必花不起钱，每个人花钱，对不同的事物有不同的价值观，比如我就舍不得花钱买高价的衣服，但对吃的方面再多钱我都不心疼。那是我对衣服的消费水平低，但对吃的方面却消费水平高。一样花1000元买衣服，我对1000的衣服的要求很高，那是我对1000元的衣服的消费标准要求很高。但我对一餐饭花200元，却觉得很便宜，没啥好要求的，那是我对200元吃的消费标准要求低。有的人对汽车情有独钟，有的人对瘦身减肥的花费无可救药，这就是每个人对不同的事物有不同的价值观，而这些花钱的价值观造就所谓的消费水准。

      可悲的是，女人对头发大都花不起钱，又要求高，也就是女人对在头发花钱的消费水平很低，但相对的对头发的消费标准要求却很高。这是因我们美发人没有教育顾客对头发的正确消费观念，以致于顾客对美发的消费水准低落。

      我们该如何建立顾客对头发正确的消费观念呢？

      比如说从女性心理分析，女为悦己者容，所谓悦己，

   一、是取悦自己喜欢的人(世上没有丑女人只有懒女人)，男人看女人，先看头， 再看身体，若头不好看，男人是没有兴趣再看下去的。
   二、是取悦自己(有自信的女人最美)，而女人看自己，也都是只看自己的头，你看女人拿的镜子都很小，连梳妆台或浴室的镜子，也都只有照上半身就可以发现了！

      不管是悦人或悦己，我们都应告诉女人，全身上下头发最重要，因发型对整个头部视觉美丑的影响占2/3，而脸只占视觉美丑影响的1/3，且发型可以改变脸型的轮廓，而妆只能修饰脸型，无法改变脸型。所以聪明的女人应把钱花在发型上，只要少买一两件衣服就可以让你的头发美丽一整年，省下浪费在衣服鞋子上的钱，花在天天让你美丽且戴着美丽上床的发型上，这才是把钱花在刀口上的聪明女人。

      在美容院最舍得花钱的顾客，都是那些勾引男人的特殊职业妇女，因她们懂得男人的心理。有道德的美发师们！为了你忠实顾客的家庭幸福，你应该好好教育她们，不要再傻了！省吃俭用把自己搞得像黄脸婆，逼自己的老公去找别的女人，怪谁啊！

      我们是做美的行业，美容院是创造美丽的殿堂，美发师是建立女人的自信与幸福的推手，让女人美丽是我们的天职，不要怕顾客花钱，女人花钱是一种享受，但我们有责任教育她们，不要让她们乱花冤枉钱。

      你看美容师们只学三个月技术与专业理论，就能让女人甘心的将钱掏出来，而我们美发学了两三年，顾客却舍不得花钱买我们的专业。究其原因，美容师卖的是消费水准的理念，美发师却喜欢卖工艺技术。
The so-called customer consumption levels, that is, the level of standards of customer spending. For example a customer can afford to pay for a perm price of 1500 ~ 2000, then his level of consumption, he perm 1500 ~ 2000, the quality of perception, that is, her consumption standards, customer consumption levels and consumption standards referred to as the consumer level.

      The rich may not be willing to spend money, office workers can not afford not to spend the money, each person spending money on different things have different values, like I could not bear to spend money on expensive clothes, but more money, I ate aspects are not distressed. That is my right clothes, the low level of consumption, but aspects of food consumption levels are high. Like to spend 1,000 yuan to buy clothes, I am demanding clothes 1000, it is my clothes spending 1,000 yuan a high standard. But I spent 200 yuan for a meal, but it felt very cheap, lacks a good demand, that is to say, 200 yuan to eat a low consumption standards. Some soft spot for cars, and some people spend on weight-loss diet hopeless, that is each person different things have different values, and these values of money to create so-called consumption standards.

      Sadly, a woman can not afford to spend money on hair mostly, but also demanding, that is, a woman in the hair, the level of consumption spending is low, but relative to the hair, the consumption standard is very high. This is because our hair did not properly educate customers on consumer attitudes on the hair so that hair on the customer's consumption level is low.

      How do we build the right hair, the consumption of customer values?

      For example, from a psychological analysis of women, women who have been for Yue Rong, the so-called Yue F.

   1, is to please your favorite person (There is no ugly women only lazy), men look at women, look at the head, look at the body, if the head does not look good, men are not interested in look at forever.
   Second, is to please themselves (self-confident woman the most beautiful), while women look at themselves, are also look their heads, you see a woman holding a mirror is very small, even the dressing table or bathroom mirror, but also according to the upper body have only can be found!

      Whether or Yuet Yuet have, we should tell the women, the body hair up and down the most important, the entire head of hair due to the impact of visual beauty and ugliness accounted for 2 / 3, but only the visual beauty and ugliness face the impact of 1 / 3, and the hair can change the facial contours, while the makeup can only be modified face, can not change the facial. Therefore, women should be smart to spend money on hair, as long as 12 to buy fewer clothes, you can let your hair is beautiful throughout the year, to save wasting money on clothes, shoes, spend every day, you beautiful and wearing a beautiful The hair on the bed, this is to spend money on knife-edge on clever woman.

      The most willing to spend money on beauty salon customers are those with a special professional women seduce men, because they understand the psychology of men. Moral hairdressers! For your loyal customers happy family, you should have a good education, they should not be stupid! Like Huang Lianpo live frugally put themselves to force their husbands to look for another woman, whose fault ah!

      We are doing beauty industry, beauty salons is to create a beautiful hall, a hairdresser is to build women's self-confidence and happiness of the promoter, so that a woman beautiful is our bounden duty, do not be afraid customers to spend money, women spend money is a kind of enjoyment, but the we have a responsibility to educate them, and do not let them squandering money wasted.

      You can see the beautician who learn only three months of technical and professional theory, can allow a woman will be willing to Qiantaochulai, and we learned a couple of years hairdressing, customers are reluctant to spend money to buy our profession. The reason is that consumption levels beauticians sell the idea of a hairdresser is like selling process technology.

美发视频

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