单店业绩突破的办法

美发视频

單店業績突破的辦法(一)
先談生存本能，在談經營盲點。

老師！我要開店？要注意什麼事？這是大部分學生要開店所問的問題？

幾年前如果要談開店注意什麼事！我若詳細回答，當事者只會給我一個答案。知道了。我知道問我只是買心安，無論答案是如何？箭在弦上店照開。後續一連串的經營問題發生，再求助，亡羊補牢備感艱辛！


    現在問我！答案簡單，你有沒有150個顧客，業績超過15萬沒。顧客有，業績超過15萬，恭喜你！開店問題比較小，去開吧！


生存本能   當老闆要學會的6件大事
技術：為什麼要15萬以上業績！原因簡單，技術沒問題(傳承沒問題)，業務沒問題(15萬以上的設計師擁有開發顧客能力)，教育沒問題(能了解顧客的需求並能技術創新，教導問題比較小)。就算你是行政人員，沒學會技術操作，現場是不容易生存的。


教育：開店的目的是賺錢，要管理一群人需要有領導技巧。教育是個人的文化傳承、是一種共識，50萬以下的店，只要技術者業績維持一定水準，教育設計師、教育助理技術，技術領導足夠涵蓋管理技巧。


企劃：一家店的存在，事多如牛毛，如果不知道教育升遷制度如何安排！促銷案如何制定！業績目標如何訂定！業績不足或客源不足，如何制定方向！年度目標如何制定！那經營上一定茫然，一定辛苦！


業務：沒有業務能力必定吃敗仗。流行於老闆的一個法則，10個業務會出現一位優秀業務員，10個優秀業務會出現一位優秀老闆，10優秀老闆會出現一位大企業家。

也許我們的行業是等客人上門，但沒有業務能力開發消費項目，業績停滯也就理所當然。


總務：一個組織中總務扮演舉足輕重的角色。開店瑣碎的事情多，下至馬桶不通，修馬桶，上至店的風格佈置，採購的精算，原物料的控制，沒有總務的概念還真難為老闆。


會計(財務)：當老闆才學會老闆的本能，大部分的技術人員開店，會計制度都是模仿前一個母體，不知道為什麼這樣做，合不合適自己。反正開店是要賺錢的，只要淨利有15%以上，就是成功。要賺更多，這是大學問，再進修，好好的研究。


經營的盲點   快速改善問題   提升業績的辦法
業績30萬以下
人力配備：

    大部分設計師2~3人助理2~4人。一定要取得人力管道，跟學校，協會配合，才不會有人力斷層，方能尋求發展。


人事問題：

    升遷制度是最大盲點，沒人看不出遠景，有人培養不易，要有自己的班底需要3~6年。管理上的最大問題在老闆容不下紅牌產生。


業績問題：

    大部分剪髮客量充足，喜歡燙、染的消費，對作品不確定性高，燙、染、護概念模糊。對技術信念不強，例如：剪髮沒問題，剪髮完，不錯看，燙髮後，完全不能看，愛染髮，變化少，染不出所要的顏色。缺乏技術理念，例如：無法掌握創作作品的週期，就無法明確告知消費者作品的保存期限，對美麗的定義模糊，由顧客主導。簡單說，不是孤芳自賞就是技術不夠犀利，所以常上技術研習課，髮型發表會的常客。


改善空間：

    沙龍是顧客放鬆與追求美麗的場所。製造女性美麗與自信是我們的責任，教育顧客維持美麗的觀念也是我們的責任，平日的美麗維持是顧客的責任。


    技術理念；了解營業項目各項消費功能，知道為什麼這樣做，觀察髮型的細微變化，各項消費能維持多久，才能明確告訴顧客髮型維持的週期，何時漂亮何時變醜。

   

    技術信念；理念成為信念的支柱，整體造型的重要性。

剪髮美麗只能維持3周，第4週開始變形，開始變成沒精神、變醜！這種技術領域是要研究，才能做到，多練習就會精準！


    燙髮搭配臉型，搭配顧客的氣質，第一個月捲度漂亮，只需抗熱保溼的產品維持髮型，第二個月捲度下垂，除保濕抗熱商品外更需造型產品來支撐捲度，維持髮型的完整，第三個月捲度變形，新髮長出一大截，髮型變成獅子頭，自己無法整理，若無專業人員幫助無法維持美麗，時間到非重新整理不可。

這些事實，自然現象你不告訴顧客行嗎？

    有告訴顧客是你的技術水準高，沒告訴顧客，顧客會認為你技術不好。當然，還有染髮、護髮、洗髮、產品等…各項信念！


你的技術理念、信念都沒問題，開始教育顧客，行銷方法的搭配是必要的，利用行銷來教育顧客，業績自然會成長！

Single-store performance breakthrough approach (1)
To talk about the survival instinct, in the blind spot to talk about business.

Teacher! I would like to shop? Should pay attention to what? This is what most students have to shop asked questions?

A few years ago if you want to talk shop attention to anything! If I answered in detail, the parties would only give me an answer. Know. I know asked me just to buy peace of mind, regardless of the answer is? Is ready to fly shops remained open. Follow-up a series of operational problems, and then seek help to remedy the situation feel more difficult!


    Now ask me! Answer is simple, you have 150 customers, performance of more than 150,000 did not. Customers have, performance more than 150,000, Congratulations! The problem is relatively small shop, to open the bar!


When the boss to learn the survival instinct of the six major
Technology: Why take 15 million or more results! Very simple reason, technology is no problem (pass no problem), business is no problem (15 million or more, designers have developed customer skills), education is no problem (to understand customer needs and to technological innovation, to teach fewer problems). Even if you are the executive, did not learn technical operations, on-site is not easy to survive.


Education: The shop aims to make money, to manage a group of people need to have leadership skills. Education is the individual's cultural heritage, is a consensus of 50 million or less in shops, as long as the technical person to maintain a certain standard of performance, educational designers, educational assistants technology, technical leadership enough to cover the management skills.


Planning: a store there exists a plethora of things, if you do not know how the system of education, promotion and organization! The case of how to develop promotions! How to set performance goals! Insufficient or inadequate performance of source and how to formulate the direction! Annual targets and how to prepare! The operating loss to a certain extent, some hard work!


Business: There is no operational capacity must defeat. Owner of a popular law of 10 businesses will appear a good salesman, and 10 will appear a good business good boss, good boss will appear a 10 entrepreneurs.

Maybe our industry is the other guests come, but did not develop the operational capacity of consumer items, performance gridlock have been taken for granted.


The General: A general organization play an important role. Shop trivial things and more down to the toilet block-up, repair the toilet, from the shop in the style of layout, procurement of actuarial, raw materials control, there is no concept of the General really make life difficult for the boss.


Accounting (Finance): When the boss of the boss's instinct was learned, most of the technical staff shop, the accounting system is to imitate a mother before, do not know why to do so, co-inappropriate himself. Shop is to make money anyway, as long as there are more than 15% net profit, that is success. To earn more, which is the University asked to pursue further studies, take a good look.


A blind spot in business to enhance the performance of a fast-track approach to the problem
The following results 300,000
Manpower is equipped with:

    Most designers 2 ~ 3 ~ 4 Assistant 2. Must obtain human pipeline, with schools, associations with, we will not have the human faults, can only seek to develop.


Personnel issues:

    Promotion system is the biggest blind spot and nobody no vision, it was not easy to cultivate, there must be his own team needs 3 ~ 6 years. The biggest problem with the management of the boss can not tolerate red card produced.


Performance issues:

    Most of the passengers is adequate haircut like iron, stained consumption, works uncertainty high, hot, dyeing, care concept is still unclear. Faith is not strong for technology, for example: hair-cutting is no problem, hair-cutting end, a good view, these warnings are ignored, can not see, love hair, change little, not to be dyed colors. A lack of technical concepts, such as: unable to grasp the cycle of creative works, they can not clearly inform consumers about the preservation of works of the period, the vague definition of beauty, dominated by the customer. It simply is not idle and is a technology not sharp, so often on the technology, learning lessons, hair will be issued a regular.


Room for improvement:

    Sharon is the customer to relax and the pursuit of a beautiful place. Manufacture of women's beauty and self-confidence is our obligation to educate our customers to maintain the concept of beauty is also our responsibility, on weekdays to maintain the beauty of the customers responsibility.


    Technical idea; understand the Business of the consumption function, know why to do so, observe the subtle changes in hair, how long the consumer can be maintained in order to clearly tell the customer to maintain the cycle of hair, when when the ugly beautiful.

     

    Technology beliefs; idea of becoming the pillars of faith, the overall importance of the shape.

Haircut beauty can only maintain three weeks, 4th week of deformation did not begin to turn into the spirit of ugly! This technology area is to study in order to do so, more practice will be accurate!


    Perm with face, with customer's temperament, the first month of beautiful volumes degrees, simply heat the product to maintain hair moisture, the first month roll-degree ptosis, in addition to moisturizing heat-styling products commodities more than ever need to support volume degrees, to maintain the integrity of hair, the first three months of volume degree of deformation, a large portion of the new hair grow, hair into a lion head that he could not organize, can not be sustained without the aid of professional beauty, time to re-order can not be non-.

These facts, a natural phenomenon you do not tell the customer right?

    Have to tell customers that your standards were high and did not tell customers, customers will think you are not a good. Of course, there are hair, hair care, shampoo, products, etc. ... all the faith!


Your technical ideas, beliefs no problem, start educating our customers, marketing mix approach is necessary to use marketing to educate customers, performance will naturally grow up!

美发视频

經營的盲點   快速改善問題   提升業績的辦法


業績30~70萬
人力配備：

    大部分設計師3~6人助理4~6人，人力效率控制好，這個門檻獲利相當可觀，主題是談業績突破，經營的部份就不再敘述。這個階段是求發展的契機，設計師的培養相當重要。


人事問題：

    老闆業績有20萬以上，人事問題依舊不大。

要是設計師業績跟你差不多，開始需要管理技巧。老闆在心態上可以接受10幾萬的紅牌，能容許他人業績比你高的現況，觀念引導就非常重要。所謂的觀念是多元化的，從工作理想、生理狀態、家庭背景、交友或先生的熟悉、金錢的投資…等


    溝通的重點在尊重為前提，指標性人物的社會責任。

我會告訴她；EVA你是公司所有後進的學習目標，大家以你做典範，你的做人做事的模式，影響學弟妹深遠，保持領先的地位，做紅牌不做大牌。


    紅牌設計師不是我們教出來的，是他有耐勞、耐壓、耐苦的特質。既然是設計師人格特質的成長造成紅牌，他的利益就是我們的利益，想者你的利益，就會損傷他的利益，尋求共利的基礎，人事問題自然減少。


給予尊重，協調、商議也為理所當然。


業績問題：

    設計師業績落差大，技術面就張顯其重要性。

A；設計師加強吹風技巧非常重要，很多人上技術課都以為教學老師是以剪髮造型主，包含外國老師上課是如此，卻很少人去觀察老師在做造型時的吹風手法，三兩下髮型就定型。吹風技巧不佳，無法成為紅牌。


B；設計師燙髮的變化，捲曲度的控制，無論是局部或整體造型，或各類捲曲度的造型工具使用，最少要懂得3種以上的設計概念。


C；設計師染、護的專業知識，從毛髮生理學，各類受損髮的學名、原因的判定，護髮對髮質的實際幫助理解。顏色對膚色的改善，顏色的暖色系與暗色系如何搭 配，視覺才能聚焦，染髮的顏色精準度練習，都是會常重要。


單店業績停滯，在這個階段所遇上的問題都是客量不足。穩定剪髮客量，最少要有30~40%，提升洗髮客量才能提升平均客單價，這是突破業績重要的一環。


改善空間：

沙龍是顧客放鬆與追求美麗的場所。製造女性美麗與自信是我們的責任，教育顧客維持美麗的觀念也是我們的責任，平日的美麗維持是顧客的責任。這是一個非常重要的概念。


培養3位業績12萬以上的設計師，是首要課題

    剪髮、燙髮技術對這階段的單店是不成問題的。問題是出現在染髮客量不足，護髮做勞力工作，賣產品收技術費。染髮顏色無法精準，變化少，單價又太高，因此客量無法提升，再加上護髮專業性不足，當然無法提升客單價。


解決辦法→在業績問題A、B、C三項工作，這可是大工程，快一點要1~2年、慢一點3~5年不稀奇。


高附加價值   產品銷售的產值

    產品銷售是比技術更專業的技術，為何如此講！

設計師產品賣不好，是設計師不甘淪為廠商的業務，還是產品的專業不懂而不敢賣。產品的專業不是3~2天就能全學會，只要是叫得出的品牌雖說配方、名稱各家不同，但從清潔、保養、造型、頭皮清理、育髮…等項目，就算產品領域在寬，差異性並不大，重點是設計師懶得去了解生活品牌與專業品牌的差異在哪裡！認為產品是推銷有損設計師形象，而不做銷售。


    我在這裡給所有的設計師建議，我所了解20萬以上設計師，甚至3~50萬的設計師，其產品銷售產值平均都在8%~15%以上，難道高業績設計師會因介紹顧客適用的產品，而損傷設計師形象嗎？

答案剛好相反，會在顧客的心中建立更專業的形象。


改善這4點，是浩大工程，先教育自己再教育消費者，改善的過程就是在調整店內體質，段落性的改善，加上段落性的促銷活動，業績又進入另一階段。
A blind spot in business to enhance the performance of a fast-track approach to the problem


Performance of 30 ~ 700,000
Manpower is equipped with:

    Most designers 3 ~ 6 Assistant 4 ~ 6 people, manpower efficiency control is good, this threshold a considerable profit, the theme is to discuss a breakthrough performance, business is no longer part of the narrative. This stage is the opportunity for development, the cultivation of important designers.


Personnel issues:

    Performance of 20 million or more bosses, personnel problems still do not.

If the results with your designer about to begin need for management skills. Bosses have in mind can accept tens of thousands of the red card 10, can allow others to higher performance than your current status, ideas, and guide is very important. The so-called concept is diverse, from the work of the ideal, physical status, family background, friends, or are familiar with Mr., money, investments, etc. ...


    Communication focused on respect for the premise, indicative figures of social responsibility.

I will tell her; EVA you are a company's learning objectives for all backward, we order you to do a model of how to get your model, a far-reaching impact of the underclassmen to maintain a leading position, do not do big red card.


    Red card designer is not what we teach them is that he has stamina, pressure resistance, pain characteristics. Since it is a personality trait of growth caused by designer red card, his interests are our interests, like those of your interests, this can damage his interests, seeking a total profit foundation, the natural reduction in personnel matters.


Be respected, coordinated, and discussions have also taken for granted.


Performance issues:

    Designers performance gap, technological surface of Zhang Xian its importance.

A; design techniques to enhance hair is very important, many people thought the technology teacher of course is the main style haircut, including a foreign teacher in the class is so, but few people to observe the teacher do when the hair styling practices, 32 Under the hair on the shape. Hair poor skills can not become a red card.


B; designer perm changes, curling degree of control, whether partial or overall shape, or form various types of crimp tools degrees, at least know more than three kinds of design concepts.


C; designer dye, nursing expertise, from the hair physiology, the scientific name of various types of damaged hair because of the determination, the actual hair of the hair to help understand. The improvement of the color of the color, the color of the warm line with the Department of how the dark with, visually in order to focus, hair color accuracy practice, are often associated with important.


Single-store performance stagnated, at this stage that problems encountered were of low patronage. Stable haircut passengers will be at least 30 ~ 40%, increase the amount of shampoo in order to increase the average passenger passenger unit, which is an important part of a breakthrough performance.


Room for improvement:

Sharon is the customer to relax and the pursuit of a beautiful place. Manufacture of women's beauty and self-confidence is our obligation to educate our customers to maintain the concept of beauty is also our responsibility, on weekdays to maintain the beauty of the customers responsibility. This is a very important concept.


3 results for training of more than 120,000 designers, is the most important issue

    Haircut, perm technology, a single store in this stage is not a problem. The problem is lack of passenger volume in hair, hair care to do menial jobs, sell their products revenue technology fee. Hair color can not be accurate, change little, unit prices are too high and therefore difficult to increase the passenger volume, coupled with lack of professional hair care, of course, can not increase its passenger unit.


Solution to the problem of performance → A, B, C three tasks, and this is a major undertaking, a little faster to a ~ 2 years, and slow down 3 to 5 years is nothing new.


High value-added product sales value

    Product sales is more than technology, professional skills, so why talk about!

Designer products sell poorly, and is unwilling to become a designer manufacturer of business, or professional do not know the product do not dare to sell. Products, the professional is not a 3 to 2 days will be able to learn the whole, as long as the brand although the formula derived is called, the name Gejia different, but cleaning, maintenance, styling, scalp clean, sterile hair ... and so on, even if the product areas in a wide , difference is not significant emphasis on designer brands too lazy to understand the life and professional brand, where the difference! That the product is selling designer harm the image of, rather than its sales.


    I am here for all the designers suggestions, I understand more than 200,000 designers, and even 3 to 50 million designers, sales value of its products an average of 8% to 15% or more, can be a result of introducing high-performance designer Customers for the product, while the damage the image of designer do?

The answer is just the opposite will be the minds of the customer to establish a more professional image.


To improve the 4 points is a vast project, the first re-educate consumers to educate themselves and improve the process is to adjust the physical store, paragraphs of improvement, coupled with the paragraphs of promotional activities, performance entered another phase.

美发视频

單店業績突破的辦法(三)
經營的盲點   快速改善問題   提升業績的辦法


業績70~100萬
人力配備：

大部分設計師5~8人助理4~6人，人力效率控制好，這個門檻獲利相當可觀，主題是談業績突破，所以投資人力與培養設計師就是當務之急。這個階段是發展的契機，紅牌設計師的培養，兩位20萬以上，兩位12~18萬的設計師培養相當重要。


人事問題：

老闆太強了，經營經驗豐富，既能維持穩定獲利又能排解人事問題，還有人事問題嗎？


當然有，又回到升遷的問題！景氣好轉投資賺錢比正業快，維持平穩就是最好的狀態。營業店面經營久了，佔地為王，忙著數鈔票，促銷期，動不動就過百萬業績，忙碌、造成人力是勞力，而不再費心培養設計師。


人事的小圈圈形成自然現象，這不是壞事，只要不到威脅店的生存，也算是平衡的常態(工作上需求，設計師很懂善施小惠於新師或助理)人際小圈圈要注意，不用太在意。設計師不太紅牌(平均業績差不多12~20萬)但大牌不少。老闆業績能涵蓋設計師，管理風格一定強勢，有問題也能說出大道理！搓圓仔湯功夫一流(設計師口服心不服)。老闆業績不能涵蓋設計師，一樣能處理完美(用情涵蓋)，問題是能持續多久？


我常提醒經營者，這3~5年來為何人事老化，造成管理困擾？

業績為何上下徘徊，衰退又再起？

為何設計師未紅牌卻耍大牌，到底人事出了什麼問題？

為何員工要離職，自行創業，還挖走你的資源？

這就要看老闆的企圖心，是要維持就好，還是要求發展。


業績問題：


是忽略了工作理念引導，還是尊重對方人格出了問題？

這一階段的店型，教導新人不是問題。問題全出在老闆沒給12萬到20萬以上設計師願景訴求及觀念引導。

   

    人事問題那段提到業績能涵蓋設計師時。在沙龍中只要能關心下屬，問題並不大，業績涵蓋設計師要超出10萬以上，問題就易解決。大部分的老闆並不知道，因為你是有先天條件比他們強的地方，(老闆這兩個字可以加30%的業績)有加分功能。就因為你是老闆業績又比他們高，所以設計師行為遵守規則，心裡卻另有盤，要心服口服並不容易(設計師能做到15萬以上業績，具有一定的成功特質)。

   

    求發展，只有一條路，能否定你自己的業績成就，尊重夥伴的努力與成就，肯定對方的執著及成功特質。把店發展的願景作訴求，當店與設計師業績目標到達一定的水準時，以再學習或經營共享的方式或做再創業的夥伴，也是一種辦法！


改善空間：

店的空間大小是業績的瓶頸！

在微利時代系列文章有說明工時及產能，業績要突破並不難，難的是“捨”與“得”的經營概念。


    一般中型的沙龍，工作椅在9~13張左右，沖水椅的多寡也影響流程的順暢及產能的高低，70萬左右店型，平時客戶都在5~7成滿，如遇到促銷期，更是人滿為患，造成消費者裹不足前，一次兩次可以接受，常態性的擁擠狀況，造成消費品質下降，不是流失到其他沙龍，就是消費周期延長，瓶頸大部分出現在這裡。


  業績到這個階段，如無再展店計畫，也須擴大營業空間，方能更上樓層。

30萬以下店經營問題多(發展經歷以技術理念不足及管理方法不善運用居多)，到70萬業績瓶頸(人力篩選及各項營業項目的教育紮根，是知易行難)，要過百萬業績的過程，營業空間應加大，經營理念的共享及願景的訴求，利益分享，那耀眼的百萬勳章一定可以掛在身上。
A blind spot in business to enhance the performance of a fast-track approach to the problem


Results 70 ~ 1 million
Manpower is equipped with:

Most designers 5 ~ 8 Assistant 4 ~ 6 people, manpower efficiency control is good, this threshold a considerable profit, the theme is to discuss results of a breakthrough, so invest in manpower and training of designers is a priority. At this stage of development opportunities, red card designer's training, two more than 200,000, 2 12 ~ 18 million people develop important designer.


Personnel issues:

The boss too strong, and business experience, both profitable and can maintain a steady resolve personnel issues, as well as personnel problems?


Of course, the question back to promotions! Economy improves, investment make money faster than is the industry to maintain the smooth is the best state. Business store business for a long time, covering for the king, busy Shuchao Piao, promotion period, over one million every turn on the performance, busy, resulting in manpower is labor, rather than worry about training designers.


Personnel of the small circle of friends formed a natural phenomenon, it is not a bad thing, as long as the shop less than a threat to the survival, can be considered a balanced normal (job demand, designers really understand the new Division good Shi Xiaohui or assistants) should pay attention to interpersonal small circle of friends , do not take too much notice. Designer is not a red card (an average performance of almost 12 ~ 20 million) but the big number. Boss performance to cover designers, management style a certain strength, there are problems can also tell great truths! Manipulated and Tsai Tang Kung Fu class (designer not convinced). Boss performance and can not cover designers, as can handle perfect (soul to cover), the question is can for how long?


I often remind the operators that 3 to 5 years, why the aging of personnel, resulting in management difficulties?

Results are wandering up and down, a recession rise again?

Why not a red card designer has Shuada Pai, in the end what's wrong personnel?

Why employees to leave their own business, but also poach your resources?

That depends on the boss's ambition is to maintain the like, or want development.


Performance issues:


Ignores the work ethic to guide, or respect each other's personality out of the problem?

This phase of the store type, to teach new people is not a problem. The problems are entirely out of the boss did not give more than 120000-200000 designers vision to guide the aspirations and ideas.

     

    Personnel matters referred to the performance period of time to cover designer. Sharon can be concerned about as long as subordinates, the problem is not great, performance, covering the designer has more than 10 million or more, the problem is easily resolved. Most bosses do not know, because you have a congenital condition where stronger than they, (the boss of this word can be plus 30% of the performance) has been extra features. Just because you are the boss off than they are high performance, so designers to conduct abide by the rules, but my mind was another disk, it is not easy to be convinced (designers can do more than 150,000 results, with some success traits).

     

    Development, there is only one way you can deny that the performance of your own achievements, respect for the partner's efforts and achievements, dedication and success of the other positive qualities. Vision for the development of the store to make demands, when the stores and designers to reach a certain level of performance objectives in the interest of further studies or business and then share it or do business partner, is also a way!


Room for improvement:

Shop space is the performance bottleneck!

In this small series of articles has made it clear working hours and productivity, performance is not difficult to break, difficult is the "care" and "get" business concept.


    General medium-sized salon, work chair in the 9 ~ 13 or so, also affect the amount of flushing chair the process smooth and level of capacity, 70 million per store type, usually customers are 5 to 7 into a full, in case of promotional period even more overcrowded, resulting in lack of consumer wrapped ago, once or twice is acceptable, the norm of overcrowding, resulting in decreased consumption of quality is not lost to other salons, is the consumer cycle, extension of most bottlenecks occur here.


  Results to this stage, such as the no-show shop program that will have to expand the operating space, can only be more on the floor.

300,000 The following shop operator many problems (lack of development experience with technical concepts and management practices used mostly poor), to 700,000 performance bottlenecks (human screening and education of the Business to take root, is easier said than done), to over 1 million performance The process, business space should be increased and the shared philosophy and vision of the aspirations, benefit sharing, that dazzling 1 million Medals will be able to hang on the body.

美发视频

單店業績突破的辦法(四)
經營的盲點   快速改善問題   提升業績的辦法


業績100萬以上


人力配備

   大部分設計師6~10人助理4~8人，這個階段是自我實現的階段，紅牌設計師的培養已經不是問題，2~3位20萬以上設計師是常態，30~50萬的設計師也不足為奇。此外；這些年來，由設計師個人服務的店(有些店有助理)，也有百萬以上的實力，判別上；以設計師人數及椅子數可以看的出來 (以設計師人數來填補業績這幾年很欣盛)。


人事問題：

還有人事問題嗎？有；更多！

老闆通常有能力要誰紅牌誰就是紅牌，但通常不彰顯這能力。


    比較難處理的是紅牌的情緒問題及互鬥的個性(誰都不服誰)，讓他晉升管理階段是一個重點，教他行政經驗，委任重責，各組的職位、職務、職權的劃分、溝通，非常重要(參考權謀第四篇或經驗學校第二篇)，教育以名店的一份子為榮譽，以有社會地位需盡社會責任為期許，一切以顧客滿意為前提，做為發展依據，減少紅牌變大牌的問題。


    當然，店經營的型態超過200萬業績，20幾萬的設計師當然要尊重，但大家業績都一樣，紅牌自然視為一班設計師。


業績問題
是以人海戰術取得優勢，還是一步一腳印獲得榮耀。

    百萬店有多種型態，談單店的業績，難免無法涵蓋所有經營模式。現今的沙龍，百萬業績並不能代表你就是名店，現今的沙龍經營，比空間大小比設計師人力多寡，用人力、用價格來撐起半邊天的店大有人在。傳統經營危危可急，店家老闆充滿憂患意識。


    其實不要跟人比就能心安，在意技術傳承，在意服務細節，在意自己在市場的定位，青菜蘿蔔各有喜好，消費者有權利選擇自己想要的店家。假如是以設計師人數來撐起業績的店(這是經營策略的問題)，經營的困擾會比一般店更為艱辛。這類型的店，設計師技能良綉不齊，人員的異動相對大，業績低的設計師無法長久的呆在店裡，業績高的設計師(大多不到20萬)，佔地為王，處處與老闆意見衝突，老闆為了業績又無可耐何，心境真是苦啊！高業績與低業績不成比例，大多缺乏技術邏輯與堅強的技術信念，教育過程相對艱辛，百萬業績是付出更多代價的。


   

怎麼辦？

    各位老闆：(有企圖心者早就去開店並挖走店的資源)不要忘記技術者的本質，是技術導向，個性剛正。假如要開店時，是生存本能，就算個性在剛納木毅的夥伴，一樣有心思細膩的一面。損失的輕重就看你老闆對人處事的標準為何。


    只要肯放下身段，請教、延攬、入股、訴求經營的困境，人力的窘境，讚美人格的正直(權謀外傳供參考)……再給他發揮空間，因人就事(大家都是受益者)，這也是我們從業人員的最可愛的地方，擁有豐富同情心，力挺到底。


發展空間

    這個門檻有再展店的本事，培養中間幹部是非常重要的(請參考經驗學校第二篇)，安全的展店模式，為設計師尋找出路，資深的設計師當管理者、投資者。資淺的設計師，或許在新環境一炮而紅也說不定，找機會再用專文解說。


    突破不困難，困難的是既得利益的捨得。困難的是企圖心大小與否(準備再展店的工作)。滾石不生苔，要活就要動，經驗法則：你不找壓力，壓力自然會找妳。人力的補充、教育工作的傳承、年度企劃的安排，業務的拓展，總務工作的細膩，獲利的精算，這些工作不能不做，無論是守成或是發展，企業體要立於不敗之地，就看你的企圖心為何？


多店的經營管理問題

這是組織問題，主題談的是單店，有機會再談吧！


祝賀大家新年快樂！

    在最艱辛的日子仍要堅忍是很困難的，艱困的時機總會過去，只有堅強的人才能挺立下去。

2008年是辛勞的一年，不如意的事，隨者時間過去而消失。找對方法，認清經營方向。2009再出發，老闆煩惱少一點，店開多一點，設計師錢多領一點，助理技藝多學多一點，顧客漂亮一點，美麗的事業可以造福大眾，長久經營！
A blind spot in business to enhance the performance of a fast-track approach to the problem


Results 1 million or more


Human with

   6 ~ 10 people most of the designers Assistant 4 ~ 8 people, this stage is the stage of self-realization, the cultivation of red card designer is not the problem, 2 or 3-bit 20 million or more, designers are normal, 30 to 50 million designer is not surprising. In addition; these years, from the designer personal services shop (some shops have assistants), there are more than one million strength, discrimination on; to design the number and the number of chairs can be seen to come out (in designers to fill the performance of the past few years the number of very Yan Shing).


Personnel issues:

There are personnel problems? There; more!

Who is the boss usually has the ability to be a red card who is a red card, but usually do not demonstrate this ability.


    More intractable is the red card against each other emotional problems and personality (anyone not agree with who), so he was promoted to managing stage is a focus of administrative experience taught him the appointment of the heavy responsibility of each group's positions, duties, the division of powers, communication is very important (refer to Part IV or experience of school tricks to second), a member of The Shoppes of education to honor, to have social status, social responsibility, the need to do a period of promise, all the customer satisfaction as the premise, as a basis for the development to reduce red card changed big problem.


    Of course, the store type of operation more than 2 million results, 20 tens of thousands of designers, of course to respect, but all results are the same, red card, naturally regarded as a group of designers.


Performance issues
Is a human sea tactics to gain advantage, or step by step to obtain glory.

    Millions of shops with a variety of styles, to talk about the performance of a single store, it is inevitable to cover all business model. Today's salon, millions of performance and do not represent you are, diners today's salon operations, compared with the amount of space than the designers of human use of human, with prices up half the sky a lot of people shop. Traditional risk management may be urgent danger, store owner is full of sense of urgency.


    In fact, do not tell people than can be peace of mind, care technology, heritage, care services, details, to care about its position in the market, apples and oranges have their own preferences, consumers have the right to choose their desired stores. If the designer is to prop up the performance of the number of stores (which is the business strategy issues), business troubles will be more difficult than the general store. This type of store, designer embroidered missing good skills, personnel transaction is relatively large, low performance can not be a long stay in a designer shop, designer of high performance (mostly less than 20 million), covers an area of the king, everywhere the views of the conflict with the boss, the boss has no resistance to what the performance, state of mind is really damned hard! Disproportionately high performance and low performance, most of the lack of technical logic and a strong belief in the technology, the education process is relatively difficult, millions of performance is to pay more price.


     

How to do?

    Members boss: (there are those who have long ambition to go shop and shop poached resources) do not forget that the essence of technology, who is a technology-driven, personality upright. If it is to shop when the survival instinct, even if the character has just Iriki Yi partners, as there are attentive side. The severity of the loss depends on your boss what the standard way of doing things for people.


    As long as Ken and postures, consult, recruit, equity, demands the plight of business, human predicament, to honor the integrity of personality (Machiavellian rumored for reference) ... ... to give him room for, the person on the matter (we are all beneficiaries), This is our employees the most lovely place, rich in compassion, even behind in the end.


Development of space

    This threshold has the ability again and to show and train cadres in the middle of it is very important (please refer to the school experience, second), security, and to show models for designers to find a way out, a senior designer as managers and investors. Junior designers, perhaps in a new environment may also offer a rage, looking for the opportunity to re-use special text commentary.


    A breakthrough is not difficult, difficult is the vested interests of the willing. The difficulty is an attempt to heart the size of it or not (ready to be and to show work). Rolling stone gathers no moss, to live must move, the rule of thumb: you do not find the pressure, the pressure will naturally Zhao Ni. Additional manpower, education, work, tradition, the annual planning arrangements, business expansion, the General work fine, profits actuary, such work can not not do it, whether it is Morishige, or development, and business is to succeed, depends on your ambitions are?


Multi-store business management issues

This is the organizational issues, topics to talk about a single store, have the opportunity to talk about that!


Congratulate everyone a Happy New Year!

    In the most difficult days are still perseverance is very difficult, difficult time will pass, only a strong man to stand upright down.

2008 is the year of hard work, unsatisfactory matter of time with those who disappear. To find pairs of methods, understand the business direction. 2009 re-start, the boss worry less, shop a little more open, more money to pick up designer, assistant art to learn a little more, the customer a little beautiful, beautiful cause will benefit the general public, long-term business!

美发视频

文章由美一天论坛翻译

aguo

分析挺透彻。。。。