欧莱雅历史介绍（英文版本）1907----2011

发现***

1954

Even from the start, the L'Oréal Professionnel Colour Trophy was a sensation. It is a benchmark of hairdressing inspiration, with an outstanding level of competitive work and a leading panel of judges. The calibre of energy at this show is unrivalled. It is now the largest most forward-thinking live competition in the industry, combining total glamour, total sophistication and total inspiration.

发现***

1955

Plix marks a new departure in hair design that allows women to try styles not possible without a hair-strengthening solution. Plix is our key to perm solutions. Subsequent formulae based on the same concept are highly popular among hair stylists and women. © L'Oréal / all rights reserved for Patrick Mollard

发现***

1978

Our first cosmetic hair colour to introduce a new molecule created and patented by L’Oréal - Ionène-GTM technology. The first formula to benefit from this innovation is Majirel, used by hairdressers. © L'Oréal Archives

发现***

1980

Having revolutionised hair colouring, Ionène-GTM is included for the first time in a perm solution formula. The result is fantastic curls with superb softness to the touch and a conditioned feel. © L'Oréal Archives / DR

发现***

1990

L’Oréal Professionnel creates our first tone-on-tone colouring solution, Diacolor, which does not use ammonia. The result is a shade that is close to the natural hair colour, gently covering up to 50% of grey hair. © L'Oréal / DR

发现***

2000

L’Oréal Professionnel introduces série expert, a complete haircare system with exclusive home care programmes and in salon treatments, featuring innovative molecular precision technology. The advanced technology behind this range allows formulas to target specific needs of the hair to help deliver ideal results. With a range for every hair type, série expert provides the nourishing protection needed for beautiful, healthy looking hair.

发现***

2005

L’Oréal and UNESCO joined forces in 2005 to fight the spread and impact of AIDS by means of a programme targeted at hairdressing professionals around the world. The idea is to mobilise the network of L’Oréal trainers to raise awareness about HIV by providing clear information about the virus and encourage hairdressers to pass the message to their customers. The Hairdressers against Aids programme has since been rolled out in 30 countries. www.hairdressersagainstaids.com

发现***

2006

The Hairdressing Academy in rue Royale, in the heart of Paris, is the largest hairdresser training centre in the world. Inspired by Didier Gomez, one of France’s great designers, the centre brings together the top names in haircare, including Jean Marie Charpentier, Philippe Almont, Richard Di Meglio, and Danilo Maletti. A miracle of technology, the Academy is a place where each object is carefully thought through, behind every detail lies a meaning, and each area promotes a sense of wellbeing. This prestige site is a powerful image booster that underscores the importance that the Group attaches to training and partnering hairdressers.

© Didier Boy de la Tour

发现***

2008

At last, a professional haircare line for men: L’Oréal Professionnel Homme. The L’Oréal Professionnel Homme complete range of products (haircare, hairstyling, hair colour) is tailored to take you from board room to bar with quick-to-create matt, structured or groomed styles.

© Michael Baumgarten for L'Oréal

发现***

2009

To celebrate 100 years of shared passion for hairdressing and thank our partner salons for their dedication and loyalty, L’Oréal Professionnel brought together hairdressers from 63 countries for INSPIRATION PARIS. For 3 unforgettable days, hairdressers enjoyed prestigious trend-setting artistic shows by renowned L’Oréal Professionnel hairdressers and inspiring business- and education-related master class sessions.