发展连锁店或走向精致店

美发***

很多老板心中常有这样矛盾，当店里业绩到达一定的水准，红牌由一位变成两位或三位，红牌之间的互动就变的很微妙，在和谐与竞争之中保持平衡，并能掌握持续成长。在业绩成长的过程中，如何稳住这些红牌，减少人事变化，是主管要努力的方向。

    或是新升任了几位设计师，开始为设计师寻找出路而再展店，这些都是超出计画中的变化，这时候老板的矛盾就开始产生，是要发展连锁分店，或是朝向百万名店来经营，店务应如何发展，我提供个人的看法。


单店发展成多店，多店继而变成连锁店，大约有一定的程序。

    我们先谈发展分店的资格，怎样评估合适展店资格，简单的换算方式，总客数/工作天数/椅子数=4人或是总业绩/工作人数=10万以上。超出4人或是生产产值超出10万，才是安全的开店行为。为什么这样计算，那是代表你家的客量充足，相当忙碌，有一点忙不过来，应可以安全的开枝散叶，新人才有机会发展，新客源才能再次的补充。发展连锁是美发人的愿望，却非人人可以办到的事，连锁的条件容她日再谈，今日先谈精致店。
走向精致店是须一些条件，精致店大部分以技术取胜，无论是技术形象还是技术内涵，质感均超出一般店的水准。所以，精致店不只是店内布置精致，服务讲感觉外，服务人员本身也是精致店的一部份。


精致店现象：
洗发少，单价高：
    营业收入的主要来源是剪、烫、染等高消费。精致店是以技术为诉求重点，顾客进门自然会以剪、烫、染作为尝试了解设计师之开端，相对洗发就成附加价值，洗发价钱自然高，量自然少，所以剪、烫、染成为业绩的基础。


以顾客的质为重点：
    一般会到精致店消费的顾客；大多是追求品质或是非常在意品味的消费者，设计师也怕顾客太集中而失去质感，为保持品质，预约就成了常态，更因在意自己的作品，所以两方的需求一致，互相吸引。


专属人员的服务：
    精致店的设计师对品管的要求，比较要求专人服务或亲自服务顾客，以求品质的控制。并且利用为顾客服务的时间，做到与顾客沟通、关心顾客感受的细腻化服务。必要时，设计师会有一到二位的助理协助，但是助理的能力也必须相当强，才能符合设计师的要求。


顾客来源是顾客介绍顾客：
    一般店的顾客，是随机而来；但是精致店的顾客大部分是由原来的顾客介绍新的顾客而来。所以，精致店的顾客因为经由朋友的推荐而来，所以一来就是剪、烫、染的消费，会专程来洗发的顾客并不多，这也是为什么精致店的业绩来源是以剪、烫、染、做基础。


复性消费为主：
    对于精致店的顾客来说，钱不是问题，重点在于是否能够满足其对品味、品质的要求。而精致店设计师对于发型的要求，绝对是发质与发色也要能够相互搭配，才称得上是完美的整体造形，因此，整体发型设计下来，绝对不是只有剪或烫所能完成。


设计师素质整齐，独立性强：
    会走向精致店的设计师，其本身的能力都很强，而且不受拘束，因此一般店是留不住他们的。正因为其能力很强，所以谁也不服谁，各做各的工作，各留各的顾客，因此，看起来好像互不相干，其实是每个设计师都把自己的顾客照顾得很好，善尽自己的职责。


为顾客设计发型的生涯规划：
    既然精致店的设计师非常在意自己的作品及与顾客之间的互动，自然会为顾客做最好的发型规划。什么是发型的生涯规划？就是视顾客的需求与设计师本身的专业素养，替顾客安排好在什么时间该做什么事。


    精致店由于设计师自主性强，所需的是重视她的观点，及主管的尊重，沟通重于布达，这样的设计师?一位都勘担任店主管，店业绩上百万不是难事，只要有推心的副手，带出来的设计师也会很快成红牌，单店拥有几位这样的设计师，再展店比较安全，变成多店或连锁店，应是计画中的变化而产生。
文章来源：台湾
Contradictions in the minds of many business owners tend to think that, when the store reaches a certain level of performance, into a red card from a two or three, the interaction between the red card would become very subtle, in harmony and balance among competing, and can control continued to grow. In its growth process, how to stabilize the red card, reducing the personnel change is in charge to be working for.

    Promoted with several designers or new start for designers looking for a way out and re-opening more outlets, which are beyond the planned changes, this time the conflict began to produce the boss, is to develop a chain of stores, or towards 1 million The Shoppes to run, shop should be how to develop, my personal opinion.


One shop has developed into many stores, many stores and then become a chain, about certain procedures.

    Let us talk about the qualifications of the development branch, and to show how to assess the appropriate qualifications, the simple conversion method, the total passenger number / number of days / number = 4, or the chair overall performance / work number = 10 million or more. Beyond the four people or the production value of more than 10 million, is the safety of shop behavior. Why is this calculation, it is the passenger on behalf of your home is adequate, very busy, a little busy the past should be able to secure flourish, new talent a chance to develop a new source in order to re-add. Development chain is the hair of people desire, they are not something everyone can do, chain conditions of tolerance talk about her day today to talk about exquisite shops.
Move toward a number of conditions are required to fine shops, fine shops most of the technology to win, no matter the technology or technical content of the image, texture exceeded the standards of the general store. Therefore, the exquisite refinement store not only store layout, service talk sense, the service itself is a part of fine shops.


Exquisite shop phenomenon:
Shampoo less a high unit price:
    The main source of revenue cut, hot, high consumption of dye. Sophisticated technology shop based on their focus, customers will naturally be the door to cutting, ironing, dyeing, as designers try to understand the beginning of the relative shampoo called into value-added, the price of natural shampoo and a high volume of natural, therefore, I cut, hot, dyeing to become the basis of performance.


The quality of customer focus:
    Generally to the consumption of refined store customers; mostly or very concerned about the pursuit of quality and taste of consumers, designers are afraid of losing customer focus too much on texture, in order to maintain the quality of appointments has become the norm, but also due to care about its work, Therefore, the needs of both parties in line with each other to attract.


Exclusive of service:
    Exquisite shops designers quality control requirements, compared with seeking personalized service or in person customer service in order to quality control. And use the time for the customer service, so that communication with customers concerned about the feelings of exquisite customer service. When necessary, designers will be 1-2 assistant to help, but the assistant's ability to be very strong, and can meet the design requirements.


Introduction of customers and the customers customers:
    A general store customers, is a random come; but the most sophisticated customers shop from customers to introduce new customers come. Therefore, the exquisite shop customers come because of the recommendation by a friend, so the one that is cutting, ironing, dyeing consumption, will make a trip to shampoo are not many customers, which is why the performance of fine shops, the source is cut, hot , dyeing, as a foundation.


Consumption-based recovery:
    Customers shop for the exquisite, the money is not the problem, the key is how to satisfy their taste and quality requirements. The exquisite designer shops demand for hair is absolutely hair and hair color should also be able to match each other, can be called the overall shape is perfect, therefore, the overall design down the hair is definitely not the only cutting or burning can not be completed.


Designer quality of the neat, independent:
    Will go fine designer shops, its own capabilities are strong, and are not binding, so the general store was unable to retain them. Because of its strong ability, so anyone who is not satisfied, all to do all the work, all to stay with their own customers, therefore, appear unrelated, in fact, regarded every designer to take care of their customers very well, fulfill their duties.


Hair design for the customer's career planning:
    Since the exquisite designer shops are very concerned about their own works and the interaction with customers will naturally make the best hairstyle for customers planning. What is the hair's career plan? That is depending on customer needs and design their own professional quality, good news for customers arrange what time what should be done.


    Shop due to the autonomy of exquisite designer strong is needed is attention to her views, and the head of mutual respect, communication emphasis on the Buda, so that designers? An all exploration and as a shop supervisor, shop millions of results would not be difficult, as long as There push heart's deputy, will soon bring out the designer into a red card, a single shop has a number of such designers, and then and to show relatively safe, which a number of shops or chain stores, should be created to changes in plan .
Source: Taiwan

2742***

走量~~~~~

走质~~~~~~~~

两条路。

俗话说得好啊：萝卜快了不洗泥！